The Link with alias plugin enhances the process of linking within Obsidian by allowing users to create links with custom aliases, which are stored in the front matter of the target notes. This plugin supports multiple use cases, including creating links from selected text, adding aliases to existing links, and toggling link display text. It helps users maintain consistent and descriptive link names while making note organization more efficient. The plugin also provides customizable settings for how links and aliases are handled, making it a powerful tool for anyone looking to streamline their note linking process.